Author Series: Michael F. Schein and "The Hype Handbook" (001)
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Author Series: Michael F. Schein and "The Hype Handbook" (001)
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About this listen
Welcome to the very first episode of Marketing:Unboxed. In this episode, Travis talks with Michael F. Schein, the author of The Hype Handbook, to talk about his book and the psychology behind hype and influence in marketing.
The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.
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