Authenticity at Scale: Nate Siggard on Reinvention, AI, and Building in Uncertainty cover art

Authenticity at Scale: Nate Siggard on Reinvention, AI, and Building in Uncertainty

Authenticity at Scale: Nate Siggard on Reinvention, AI, and Building in Uncertainty

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In this episode of Every Deal Is a Dance, Mishawn Nolan sits down with serial entrepreneur, designer, and technologist Nate Siggard—known for creating Skin Motion, the viral Soundwave tattoo concept, and for advising founders through his company Authentic Creative.

Nate shares how a lifelong drive to “take things apart” evolved into building websites in the early days of the internet, writing software as a teenager, and moving through distinct “seasons” of creativity—from tech to tattooing and back again. Together, Mishawn and Nate explore what it really takes to navigate change, build businesses aligned with values, and stay grounded while the future accelerates.

They discuss:

  • how Nate went from tech to tattooing (and back to tech)
  • what happened when Skin Motion went viral—and what founders face when the internet turns on them
  • why creativity is a business superpower (and why mentors are rare)
  • how Nate approaches AI as a practical tool and “cultural mirror”
  • why authenticity and values matter more as technology amplifies behavior
  • leadership realities: paradox, pressure, imposter syndrome, and founder loneliness
  • why honesty and psychological safety are non-negotiable in healthy companies
  • Nate’s work on wildfire risk solutions, scalability, and community-level resilience

A conversation about reinvention, alignment, and how to build with clarity when the ground is shifting.

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