What do bread baking, brisket, and B2B marketing have in common?

More than you think.

In this episode of Demand Gen Confidential, Jenn Stein joins to talk about what’s working in modern marketing, from building trust with your audience to aligning attribution models that executives believe in.

You’ll hear:

• Why “Content is King” doesn’t mean what it used to.

• How to move from behavior-level metrics to revenue-level attribution.

• The right way to use AI — as a creative accelerator, not a replacement.

• The importance of human connection and brand voice in an AI-driven world.

• Why the best marketers test fast, think long-term, and build internal buy-in first.

Jenn brings a cross-industry perspective shaped by experience across SaaS, hospitality, and healthcare, with real examples.

🎧 Tune in for a mix of creative, strategic, and human insights on what it means to be a marketer today.

Chapters

• 00:00 | Intro to Demand Gen Confidential
• 00:15 | Bread Baking, Brisket & The Art of Patience
• 04:44 | Meet Jenn Stein: A Marketer Across Industries
• 07:16 | Why “Content is King” Is Evolving
• 11:48 | Standing Out in a Saturated Market
• 13:10 | Distribution > Creation: The Real Content Advantage
• 16:17 | Quick Wins vs. Scalable Marketing Plays
• 18:00 | Attribution: The Million-Dollar Problem
• 18:56 | Getting Sales & Finance Aligned on Reporting
• 21:05 | Why One Attribution Model Never Fits All
• 24:08 | AI in Marketing: Tool, Not Savior
• 27:01 | Prompt Writing & Spotting AI Hallucinations
• 31:33 | Evolving Skill Sets in the Age of AI
• 33:45 | How to Balance Attribution, Content & AI
• 34:38 | Closing Thoughts & Where to Find Jenn

Connect with Jenn on LinkedIn: https://www.linkedin.com/in/jzbailey/