At 21 he made his first million. At 23, he grew his startup to $8M ARR in 6 months. | Matt Espinoza, Founder of Clover
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About this listen
Matt sold his first company at 19 and made $100K. He sold his second at 21 and made $800K. A couple years later, he launched Clover and grew it to $8M ARR in 6 months.
His secret? Insane distribution. His formula is to ignore quality—and engineer quantity instead. While everyone obsesses over viral content, Matt posts 1,000 videos across 333 accounts daily, guaranteeing a million views through pure math. No luck required.
He applies the same "volume negates luck" philosophy to everything: 15,000 cold emails daily, thousands of Reddit posts to dominate SEO rankings.
Matt reveals the exact Reddit hack to guarantee #1 Google rankings, how AI agents automate everything from account creation to content generation, and why he purposely changes video metadata to trick algorithms at scale. At 23, he's cracked distribution so thoroughly that he can now incubate any business and guarantee its growth.
Why You Should Listen:
- How posting 1,000 videos daily GUARANTEES 1M views
- The Reddit hack that guarantees #1 Google rankings in 7 days
- Why referral revenue is the only true sign of product-market fit
- The "volume negates luck" framework that beats any growth strategy
Keywords:
startup podcast, startup podcast for founders, Matt Everett, Clover, growth hacking, viral marketing, SEO hacking, distribution strategy, AI automation, bootstrapping
Chapters:
00:00:00 Intro
00:01:31 Selling first company at 20
00:03:54 Selling second company for $800K in 3 months
00:06:37 The 1000 videos per day distribution hack
00:24:39 How to guarantee #1 on Google with Reddit posts
00:30:52 15,000 cold emails daily—the outbound machine
00:47:27 Why 30% referral revenue is true product-market fit
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