Aspiration Over Product - People Aren't Buying What You're Selling, They're Buying How It Will Transform Them Into Who They Want to Be.
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Aspiration Over Product - People Aren't Buying What You're Selling, They're Buying How It Will Transform Them Into Who They Want to Be.
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About this listen
In this episode of Shoppe Talk, we explore what makes a brand more than just the products it sells. A true brand is built on aspiration, meaning, and values that endure beyond changing markets. How can businesses cultivate that kind of lasting identity? And how can entrepreneurs apply these lessons to build something timeless?
A brand done right becomes more than a logo — it becomes a guiding star that never goes out of style.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.