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Ask Don't Tell

Ask Don't Tell

By: Oscar Subirats
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About this listen

As a best selling author, keynote speaker and leading sales coach, I have found the secret to selling - stop talking and start listening. The best sales people actually care about the people they are selling to and show it. Each week on my show, I provide you with game changing tips and tools in how to be a world class seller without being an ass.2025 Economics Marketing Marketing & Sales
Episodes
  • Unlocking the Power of Laughter in Business with Kevin Hubschmann | #21
    Dec 12 2025

    Summary

    In this conversation, Kevin Hubschmann discusses the concept of 'Laughter as a Service' and how comedy can be integrated into corporate environments to enhance professional skills and team dynamics. He shares insights on the benefits of improv training, the psychology of laughter, and the importance of authenticity in sales. Kevin emphasizes the need for deep discovery in sales conversations and how rebranding can help overcome objections. The discussion highlights the value of building relationships and making clients feel like rock stars through effective communication and humor.

    Takeaways

    • Laughter can significantly improve workplace dynamics.
    • Comedy skills can enhance professional development and sales effectiveness.
    • Improv training fosters better listening and collaboration skills.
    • Authenticity in sales leads to stronger client relationships.
    • Understanding the psychology of laughter can enhance team building activities.
    • Rebranding services can help overcome common objections in sales.
    • Deep discovery in conversations leads to better solutions for clients.
    • Building champions within organizations can lead to long-term partnerships.
    • Creating a fun and engaging environment can improve learning outcomes.
    • Sales success often comes from making clients feel valued and understood.
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    43 mins
  • The Questions That Unlock Real Value with Rachel Niederhofer | #22
    Dec 4 2025

    Great businesses don't start with answers — they start with better questions. In this episode, Rachel Niederhofer, founder and CEO of Audacious Designs and Audacious Properties, shares how she blends interior design, construction expertise, and real estate investing into one powerful super-skill: solving real problems people can't articulate on their own.

    Rachel reveals how she uncovers what clients really need, why emotion drives nearly every decision in design and sales, and how understanding motivation leads to higher property values, smoother projects, and stronger client trust. Her approach proves that sales isn't about pitching — it's about listening, dissecting, and guiding people toward the solution that changes everything.

    In this episode, you'll learn:

    • How to ask questions that move clients from "I don't like this" to the real root issue
    • Why macro-to-micro questioning builds trust (and better results)
    • How design strategy, construction knowledge, and motivation combine to maximize ROI
    • Why finding the "why" matters more than selling the "what"

    If you want to elevate your business thinking, sharpen your sales instincts, and communicate with more clarity and heart — this episode is packed with game-changing insights.

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    43 mins
  • The Questions That Change Leaders with Beth Masterman | #21
    Nov 20 2025

    The Questions That Change Leaders with Beth Masterman

    In this episode, Oscar sits down with executive coach Beth Masterman, whose winding career through law, politics, psychology, and prosecution shaped her into the rare kind of coach who can walk with clients through the most complex corners of leadership. Beth shares how she helps high-level executives navigate toxic workplaces, difficult conversations, self-doubt, and the human experience behind every professional challenge.

    Hear Beth break down the coaching strategies she's refined over decades — including how to turn "why" into "what," how silence becomes a leadership tool, and why the best solutions are the ones people discover for themselves.

    Key themes:

    • How to use smarter questions to unlock better leadership
    • Why difficult conversations fail — and Beth's repeatable formula for getting them right
    • The difference between listening and really listening
    • How our past careers silently shape our superpowers

    By the end, you'll see leadership (and yourself) differently — and feel inspired to ask the questions that move your life forward.

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    48 mins
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