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Ariel Emanuel: UFC, WWE, Hollywood and the future of live entertainment

Ariel Emanuel: UFC, WWE, Hollywood and the future of live entertainment

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This week, Nicolai Tangen sits down with one of the most influential people in global entertainment and sports, Ariel Emanuel, CEO of TKO. From building the talent agency Endeavor into a giant representing Hollywood's biggest names, to bold moves like acquiring UFC, WWE, and expanding into live events and art fairs, Emanuel has redefined what it means to be an agent and an owner. His legendary career even inspired the character Ari Gold in the popular HBO show Entourage. In this conversation, Ariel reflects on his relentless early days in the mailroom, how he negotiates billion-dollar deals, why he believes pressure is a privilege, and what it takes to thrive in industries that never stop changing. They cover everything from Hollywood myths and combat sports to leadership, politics, art collecting, and the discipline behind ice baths and early morning workouts.

In Good Company is hosted by Nicolai Tangen, CEO of Norges Bank Investment Management. New full episodes every Wednesday, and don't miss our Highlight episodes every Friday.

The production team for this episode includes Isabelle Karlsson and PLAN-B's Niklas Figenschau Johansen, Sebastian Langvik-Hansen and Pål Huuse. Background research was conducted by Oscar Hjelde.

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