Are Your Ads Missing Hope?
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Are Your Ads Missing Hope?
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About this listen
Business book publisher Ray Bard says all bestselling books share 4 traits:
1: A Big Idea
2: Nuts and Bolts
3: Entertainment
4: Hope
These 4 elements are applicable to your advertising, also. Nuts and Bolts seems to be the one that most people get right away. A Big Idea often shows up. But, conspicuously missing are Entertainment and Hope.
In this episode of The Wizard’s Roundtable, Chris Maddock and I recap our recent Martinis and Marketing class at Wizard Academy where we spent a good deal of time talking about Hope.
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