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We walk through a simple funnel and a clear profitability test to judge whether Facebook and Instagram lead forms pay for a painting business. We show the benchmarks, the speed-to-lead standards, the diagnostic order, and a BANT filter that protects your calendar and close rate.

• four-step funnel from lead to job closed
• cost per booked job as the north star metric
• seven per cent marketing cap tied to average job size
• benchmarks for cost per lead, set rate, close rate
• speed to lead within three minutes and three days to estimate
• diagnostic order for set, show, and close rates
• follow-up cadence with scripts and reminders
• BANT questions to filter budget, authority, need, timeline

Quick pause. If this way of thinking about marketing is helpful for you, I wrote a book called Profitable Painter that breaks down these exact frameworks in more detail: pricing, owner pay, cash flow, marketing math. It normally costs about 20 bucks on Amazon, but you can get it for free. Just cover the shipping. There's a link in the description if you want to go deeper.
Click the video on the screen now, and I'll see you there.

This episode was originally recorded as a video for YouTube.

If you hear me say things like “in this video” or reference visuals, don’t worry —
the content still works perfectly in audio form.

And if you ever want to watch the video version, you can find it on the
Profitable Painter YouTube channel.

https://www.youtube.com/@BookkeepingForPainters