• Anneli Hansson: Brand Strategist On Creating An Authentic Brand

  • Nov 20 2024
  • Length: 2 hrs and 31 mins
  • Podcast

Anneli Hansson: Brand Strategist On Creating An Authentic Brand

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  • Summary

  • Watch Trailer Episode 124: https://www.instagram.com/p/DCo0oXKxnaW/

    In this episode, brand strategist Anneli Hansson shares how facilitate brand strategy sessions to find authentic stories and values about a brand and how a brand strategy session can be like a therapy session.

    Chapters

    00:00 Understanding Brand Strategy for Personal Brands

    05:57 Aligning Brand Values with Company Actions

    11:57 Navigating Personal Branding and Self-Discovery

    17:57 The Challenge of Balancing Creativity and Organization

    24:05 The Journey of Self-Acceptance and Authenticity

    29:58 The Power of Vulnerability in Personal Branding

    35:58 The Impact of Personal Stories on Branding

    48:56 The Intersection of Personal and Professional Life

    56:31 Overcoming Shame and Embracing Imperfection

    01:05:39 The Balance of Self-Promotion and Authenticity

    01:15:15 The Importance of Showing Up as Your True Self

    01:24:10 Vulnerability as a Strength in Personal Branding

    01:30:08 Facing Fears and Embracing Authentic Connections

    01:35:15 Understanding Personal Branding Beyond Marketing

    01:42:10 Navigating Personal Branding and Community Engagement

    01:49:09 Understanding Neurodiversity in Communities

    01:54:53 Coaching vs. Consulting: A Deep Dive

    02:01:12 The Importance of Business Acumen in Creative Fields

    02:06:12 The Role of Education in Creative Professions

    02:12:34 Building Community and Belonging through Brands

    02:20:36 Future Aspirations in Brand Strategy

    Follow Anneli: @annelihansson5883

    Instagram https://www.instagram.com/theannelihansson/

    Linkedin https://www.linkedin.com/in/theannelihansson/

    Website https://www.annelihansson.com/

    Follow me: @SunYiCo

    Website https://sunyi.co

    Night Owl Nation https://sunyi.co/night-owl-nation/

    Instagram https://instagram.com/sun.yi

    TikTok https://tiktok.com/@_sun.yi

    Twitter https://twitter.com/_sun_yi

    LinkedIn https://linkedin.com/in/sunyi-nightowls/

    Facebook https://facebook.com/sun.yi.nightowls

    Threads https://threads.net/@sun.yi

    Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

    ***

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