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Angus Underground

Angus Underground

By: David Brown
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Featuring insightful opinions, the latest news from around the Angus cattle world and conversations with industry leaders, newsmakers and breeders – from the well-known to the not so well-known. Keep it Underground with your host, David Brown.Angus Underground 2021 Economics Marketing Marketing & Sales Politics & Government
Episodes
  • Interviews from NWSS 2026
    Feb 13 2026

    In this episode of the Angus Underground, host David Brown discusses the recent National Western Stock Show, sharing insights from various cattle producers and industry leaders. The conversation highlights the importance of attention to detail in cattle breeding, the significance of integrity and relationships in the industry, and the impact of community support. Listeners will hear interviews with key figures, including Brent Vieselmeyer and daughter in law, Sarah Vieselmeyer, who share their experiences and successes at the stock show, as well as the launch of their new business, the Beef Barn. The episode emphasizes the value of networking and learning from others in the Angus community, making it a must-listen for cattle enthusiasts and producers alike. In this episode, David discusses the importance of maternal traits in cattle breeding, the challenges posed by new regulations in the industry, and the innovative approach of Robert Whitacre and Lex Carter of BreederLink in sourcing cattle genetics. The conversation also delves into trends in the AI industry, the divide between show cattle and practical ranching, and the significance of influential Angus sires in shaping the future of cattle breeding. This conversation explores the vibrant world of Angus cattle breeding, highlighting the excitement of upcoming list comparisons, the significance of the National Western Stock Show, and the importance of quality genetics in the beef industry. The speakers share insights on the challenges and successes faced by cattle producers, the role of social media in modern agriculture, and the value of networking within the community. They also discuss the importance of education and mentorship for young enthusiasts in the Angus world, as well as the global perspectives on beef genetics and market trends.

    Chapters

    00:00 Welcome Back to Angus Underground

    02:57 Insights from the National Western Stock Show

    05:55 The Importance of Attention to Detail in Cattle Breeding

    08:54 Attending the Schaff Angus Valley Sale

    11:52 Kirk Duff and the Unique Approach to Cattle Sales

    14:45 Integrity and Relationships in the Cattle Industry

    18:03 The Impact of Community and Listener Engagement

    20:01 Recap of the National Western Stock Show

    23:02 Interviews with Key Figures in the Angus Community

    32:52 Brent Vieselmeyer: Success at the Stock Show

    50:02 Sarah Vieselmeyer: Launching the Beef Barn

    01:04:45 Kurt and Shannon Trefiac: A Canadian Perspective on Cattle Breeding

    01:21:09 The Importance of Maternal Traits

    01:27:10 Navigating Industry Regulations and Traceability

    01:39:04 BreederLink: A New Approach to Cattle Genetics

    01:47:11 Trends in the AI Industry

    01:56:57 The Divide Between Show Cattle and Practical Ranching

    02:39:09 Exploring Influential Angus Sires

    02:39:36 The Exciting Challenge of List Comparisons

    02:41:14 Making Angus Great Again

    02:42:01 Highlights from the National Western Stock Show

    02:44:45 The Success of the Angus Breed

    02:46:04 Quality Cattle and Market Trends

    02:50:17 Insights from a Family Operation

    02:52:15 Selecting the Right Bull

    02:54:57 The Benefits of Fall Calving

    02:56:49 Networking at the National Western

    03:00:08 The Mohnen Family Legacy

    03:03:10 Upcoming Events and Sales

    03:05:12 The Importance of Social Media

    03:09:21 Young Enthusiasts in the Angus Community

    03:11:18 The Super Bowl of Livestock Shows

    03:17:22 The Journey of the Ayers Family

    03:30:27 The Role of Podcasts in Agriculture

    03:51:23 Global Perspectives on Beef Genetics

    Episode Links:

    https://www.rouseysimangus.com/

    https://breederlink.com/

    https://visionangus.com/

    https://salering.live/

    https://faithangusfarms.com/

    https://mjt.ca/sales.php

    Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

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    4 hrs and 11 mins
  • The Evolution of Duff Cattle Company
    Jan 30 2026

    In this episode of the Angus Underground, host David Brown interviews Kirk Duff of Duff Cattle Company, Hobart, OK. They discuss the evolution of the Duff operation, Kirk's breeding philosophy, and the importance of consistency and quality in cattle production. Kirk shares insights into his partnership with Whole Foods and the scale of his beef production. The conversation also touches on the upcoming production sale featuring a diverse lineup of bulls and females, emphasizing the significance of building a quality product in the cattle industry.

    Takeaways

    • Kirk Duff represents the essence of a master breeder.
    • Duff Cattle Company has a rich history dating back to 1917.
    • The breeding program focuses on producing low-maintenance, productive cattle.
    • Kirk emphasizes the importance of eye appeal and structure in cattle.
    • Consistency in breeding is a key goal for Kirk.
    • The partnership with Whole Foods showcases the scale of Duff's beef production.
    • Quality grade and consistency are crucial for Whole Foods specifications.
    • Kirk's branding, Power Plus, emphasizes efficiency and maternal traits.
    • The upcoming production sale features over 170 bulls and 80 females.
    • Building relationships with customers is essential for success in the cattle business.

    Chapters

    00:00 Introduction to Kirk Duff and Duff Cattle Company

    02:57 The Evolution of Duff Cattle Company

    05:48 Breeding Philosophy and Cattle Characteristics

    08:56 Key Influential Cattle in the Breeding Program

    11:48 Continuous Improvement in Breeding Practices

    15:10 The Scale of Beef Production and Whole Foods Partnership

    17:58 The Importance of Consistency in Cattle

    21:00 The Power Plus Branding and Upcoming Production Sale

    Links

    Insuremybull.com

    PowerPlusCattle.com

    https://www.rouseysimangus.com/

    Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

    Show More Show Less
    1 hr and 5 mins
  • Blueprint for Excellence
    Jan 16 2026

    In this episode of the Angus Underground, host David Brown welcomes back renowned Angus breeder Kelly Schaff. They discuss the journey of breeding Angus cattle and the pivotal moments that have shaped Kelly's successful breeding program. The conversation delves into influential sires, the importance of quality cattle, and the philosophy behind breeding decisions. They also touch on the role of EPDs in the breeding process and highlight the upcoming sale at Schaff Angus Valley, emphasizing the significance of networking within the cattle industry.

    Takeaways

    • Kelly Schaff emphasizes the importance of continuous self-improvement.
    • Quality cattle are essential for success in breeding.
    • The decision to focus on elite females was pivotal for Kelly's operation.
    • EPDs are useful but should not overshadow the importance of real-world data.
    • Networking at cattle sales can lead to valuable relationships and opportunities.
    • Breeding philosophy should focus on enhancing traits rather than correcting flaws.
    • Cattlemen share a common passion for improving their herds.
    • The importance of maternal lines in breeding success cannot be overstated.
    • The sale at Schaff Angus Valley is a significant event for Angus breeders.

    Chapters

    00:00 - New Year Reflections and Resolutions

    03:12 - The Journey of an Angus Breeder

    06:05 - Tipping Points in Breeding Success

    08:57 - Influential Sires in Angus History

    11:48 - The Importance of Quality Cattle

    14:59 - Breeding Philosophy and Strategies

    17:47 - The Role of EPDs in Breeding Decisions

    21:04 - Upcoming Sale and Its Significance

    Episode Links:

    www.schaffangusvalley.com

    montanaranchangus.com

    Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

    Show More Show Less
    1 hr and 33 mins
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