Host David Brown does “Man on the Street” interviews from the 2025 World Angus Forum Angus Expo in Tamworth, NSW, Australia. Part 2 of 2.

Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

Host David Brown does “Man on the Street” interviews from the 2025 World Angus Forum Angus Expo in Tamworth, NSW, Australia. Part 1 of 2.

Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.

This episode features a marketing roundtable discussion focusing on the challenges and opportunities in marketing agricultural products, particularly cattle. The conversation highlights the importance of effective marketing strategies, the need for intentionality in branding, and the shift towards digital sales platforms. David and guests emphasize the significance of establishing a strong brand identity, effective communication with customers, and finding a niche in the market to succeed in the competitive agricultural landscape. In this conversation, David Brown and guests, Dave Mullins and Producer Seana, discuss the importance of intentional marketing strategies in the cattle industry. They emphasize the need for long-term planning, effective communication, and the use of technology to engage customers. The discussion also covers the significance of maintaining an updated online presence, being consistent in social media marketing, understanding the target audience, budgeting for marketing efforts, and the value of networking to build relationships within the industry. The conversation concludes with insights on future-proofing marketing strategies to ensure ongoing success for your operation.

Chapters

00:00Introduction to the Marketing Roundtable

03:08Current Market Trends and Opportunities

06:02The Importance of Marketing in Agriculture

09:00Intentionality in Marketing Strategies

11:50Establishing Your Brand Identity

15:05Effective Communication and Customer Engagement

17:56The Shift to Digital Sales Platforms

21:13Finding Your Niche in the Market

24:07Evaluating Marketing Mediums

26:59Personalized Marketing Approaches

33:44The Value of Intentional Marketing

35:05Building a Long-Term Identity

37:51Effective Communication Strategies

40:34Leveraging Technology for Customer Engagement

43:31The Importance of an Updated Online Presence

45:28Consistency in Social Media Marketing

52:04Understanding Your Audience

55:27Budgeting for Marketing Success

01:00:20Networking and Building Relationships

01:02:14Future-Proofing Your Marketing Strategy

Episode Links -

SaleRing.live

InsureMyBull.com

Learn more about our sponsor, Montana Ranch, by visiting MontanaRanchAngus.com.