An Inside Look at the Category Design: Josh Lowman
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An Inside Look at the Category Design: Josh Lowman
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About this listen
Some companies aim to stand out from the crowd. They want to differentiate themselves from companies that walk, talk, and sound the same.
Some companies want to go a step further. They want to compete in a new category.
They embrace a concept called category design in which they define and lead a new market.
In this episode of Marketing Spark, Josh Lowman offers insight into the definition of category design and how one of his clients embraced the concept.
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