Customer marketing is about creating meaningful connections with customers and building advocacy programs that drive business growth.

Brittnee Dawson, Director of Customer Marketing at AlphaSense, shares her expertise in the world of customer marketing and building impactful advocacy programs. With over a decade of experience, Brittnee discusses her journey from product management to customer marketing and the importance of connecting with customers in a human-centered way. She shares valuable insights on balancing creativity with business metrics, the power of data-driven decision-making, and how to leverage AI to enhance personalized customer connections.

What you’ll learn:

• The importance of balancing creativity with data in customer marketing
• Tips for building internal alignment and trust across teams
• How AI is reshaping customer marketing and personalization strategies

Episode Outline:
(00:00) Introducing Brittnee Dawson
(02:59) Defining customer marketing
(04:03) Brittnee's career journey
(05:04) Building customer marketing programs
(06:28) Advocacy programs and success stories
(12:04) Balancing human connection and AI
(13:40) Internal alignment and communication
(21:24) Future of customer marketing
(27:45) The power of timing and the right message