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Amazon Agencies Are Struggling to Survive

Amazon Agencies Are Struggling to Survive

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 Date: November 20th, 2025 Summary: Kevin King discusses AI shopping agents from Amazon and Google, the struggle facing Amazon agencies in 2026, growth through consolidation and M&A, and tools showcased at Market Masters 3. Key Points Discussed: Amazon and Google's new AI shopping agents that complete purchases autonomouslyHow Rufus auto-buy feature monitors prices and executes transactionsGoogle's conversational shopping, AI store calling, and agentic checkout featuresThe Amazon agency survival challenge: rising acquisition costs and retention issuesMulti-channel expansion as table stakes for agency successM&A strategy: buying other agencies to scale faster than organic growthThe importance of retention, tight contracts, and diversified client booksUsing analytics platforms like MerchantSpring for profitability insightsListingOptimization.ai and Keploscraper.com tools from Market Masters 3Affiliate marketing projected to reach $287 billion by 2027 Links Mentioned: PickFu - Sign up for free and claim $100 credit with code BDSN2025Marketing Misfits: "$997 Per Ticket!? The Bride Who SOLD OUT Her Wedding"Affiliate Marketing Statistics - See written newsletter for detailsMystery Link of the DayListingOptimization.aiKeploscraper.comMerchantSpring Analytics Platform Hot Picks: TikTok Shop is one of the fastest growing brands in the USAData shows how AI Overviews is ranking shopping keywordsHow Amazon monetizes the software layer sellers depend onJeff Bezos creates new A.I. startup Stump Bezos Answer: Prices have risen an average of about 13% on Amazon this year (Note: The email states 12.8%) Parting Shot: "Be so good they can't ignore you." - Steve Martin Link to written version of the newsletter: https://www.billiondollarsellers.com/p/bdsn-amazon-agencies-are-struggling-to-survive Find us at BillionDollarSellers.com Follow Kevin King on Twitter and LinkedIn
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