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This episode was filmed and sponsored by THE LINE LA, Will’s favourite place to stay in LA - for 20% off your stay use code WILLCLARKE at www.thelinehotel.com

Podcast Overview:

Aluna joins me for a powerful conversation about identity, independence, contracts, race, creativity and what it really takes to survive in the modern music industry.

We get into how COVID reshaped careers, why going solo can feel like starting from zero, the pressure artists face when navigating bad splits and unfair contracts, and why standing up for yourself matters more than ever. Aluna also opens up about internalised racism, the experience of being a Black woman in dance music, and why storytelling is still the most important thing an artist has.

In this episode we talk about:

How COVID changed the music industry

Why going solo felt like starting again

The truth about bad record deals

Why artists need to challenge unfair contracts

The reality of being independent in 2026

Race, identity and finding your value in music

Why storytelling matters more than ever

The future of artists, labels and AI

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