Join hosts Paul Andrews and Dr. Mark Davini on All Things Chiropractic as they dig into how social media affects chiropractic practices — from marketing ROI and patient education to research and professional networking.

They discuss real risks including HIPAA breaches, responding to online reviews, staff and patient privacy, platform differences (Facebook, Instagram, TikTok), the pitfalls of posting adjustment videos, and digital security concerns. The episode includes practical recommendations: create clear social-media policies, separate personal and professional accounts, obtain releases, avoid posting minors' faces, and don't respond to patient complaints publicly.

Whether you’re considering advertising on social platforms or tightening office protocols, this episode offers actionable insights to balance the benefits of online engagement with compliance and patient trust.

In this episode of All Things Chiropractic, hosts Paul Andrews and Dr. Mark Davini explore the expanding world of frequency therapies — from PEMF, lasers, red light and shockwave to tuning forks, ultrasound and biofeedback. They explain the science behind frequency and vibration, how electromagnetic wavelengths interact with the body, and how resonance and grounding can affect health.

The conversation covers practical clinic applications (what many offices already use), targeted frequencies, differences between therapeutic and harmful frequencies, and the importance of combining these modalities with chiropractic adjustments. The hosts also discuss business implications: cash-based services, patient education, and choosing modalities that “resonate” with your practice to improve outcomes and revenue.

Key takeaways include how to introduce frequency therapies responsibly, the need for clear patient communication, examples of common tools and settings, and the reminder that these therapies are supportive — best used alongside adjustments and good clinical judgment.

Welcome to another episode of All Things Chiropractic, where hosts Paul Andrews and Dr. Mark Davini look into healthcare from a patient's perspective.

In this engaging discussion, they explore the importance of understanding what patients see and feel when they visit a chiropractic office. The conversation highlights the difference between perception and perspective, emphasizing the value of seeing the world through the patient's eyes to enhance communication and care.

The hosts address the pivotal issue of affordability and how perceived value plays a crucial role in patient decisions. As healthcare costs rise, they discuss strategies for chiropractors to communicate the necessity and high value of their services, particularly when patients are concerned about insurance coverage and out-of-pocket expenses.

The episode also tackles the challenge of meeting patient expectations and the significance of providing optimistic, empathetic care. Paul and Dr. Mark stress the need for clear communication and the alignment of office practices with a practitioner's philosophy and approach.

In a world where AI and digital technologies rapidly evolve, they touch upon the impact on chiropractic practices and patient perceptions. This episode is a must-listen for those looking to deepen their understanding of patient dynamics and the role of effective communication in the chiropractic field.