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All On 32

All On 32

By: Dr. Roger Pecina
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Join Dr. Roger Pecina and Dr. Parker Pecina as they share real-world strategies for owning and growing a successful dental practice. From leadership to patient care, All On 32 gives you the tools to build a better, more rewarding business in dentistry. Dr. Roger shares the legacy he’s built around Patient Friendly Dentistry—one that earns patient trust and loyalty—while Dr. Parker follows in his footsteps, continuing the path of care that keeps patients coming back.

© 2025 All On 32 Career Success Economics Leadership Management & Leadership
Episodes
  • Ep. #2: Owning Your Vision with Craig Heatherly

    Ep. #2: Owning Your Vision with Craig Heatherly
    Jun 30 2025

    How do you define success when the traditional path just doesn’t fit?

    In this episode of All On 32, Dr. Roger Pecina shares the story behind Afdent’s long-term success and the mindset that shaped Patient Friendly Dentistry. From early doubts to redefining how dental care is delivered, Dr. Pecina explains the intentional choices that made Afdent a trusted name in the Midwest.

    Joined by special guest Craig Heatherly, host of The Path Less Traveled podcast, this episode blends decades of experience with the entrepreneurial fire of someone who also chose to bet on himself. Together, they explore what it means to stay committed to your values, even when the easier path is tempting.

    If you're a practice owner—or thinking about becoming one—this is a must-listen conversation on leadership, legacy, and building a business that actually serves people.

    Watch & Keep Up to Date:
    Learn more about Patient Friendly Dentistry: Afdent.com

    Follow All On 32 for real-world conversations about practice ownership, leadership, and building a dental business that puts people first.
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    40 mins

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