How do you define success when the traditional path just doesn’t fit?

In this episode of All On 32, Dr. Roger Pecina shares the story behind Afdent’s long-term success and the mindset that shaped Patient Friendly Dentistry. From early doubts to redefining how dental care is delivered, Dr. Pecina explains the intentional choices that made Afdent a trusted name in the Midwest.

Joined by special guest Craig Heatherly, host of The Path Less Traveled podcast, this episode blends decades of experience with the entrepreneurial fire of someone who also chose to bet on himself. Together, they explore what it means to stay committed to your values, even when the easier path is tempting.

If you're a practice owner—or thinking about becoming one—this is a must-listen conversation on leadership, legacy, and building a business that actually serves people.

Watch & Keep Up to Date:

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Learn more about Patient Friendly Dentistry: Afdent.com

Follow All On 32 for real-world conversations about practice ownership, leadership, and building a dental business that puts people first.

What makes a patient stay loyal to a dental practice—even years later?

In this episode, Dr. Parker Pecina talks with Alisha, a 17-year Afdent veteran and second-generation team member, about what it really takes to create an exceptional patient experience. From answering phones to managing operations, Alisha has helped shape Afdent’s culture of care from the ground up. Together, they explore how consistency, empathy, and teamwork fuel loyalty—and why it all starts long before a patient ever sits in the chair.

Watch & Keep Up to Date:

Keep up to date on Allon32.com
Learn more about Patient Friendly Dentistry: Afdent.com

Follow All On 32 for real-world conversations about practice ownership, leadership, and building a dental business that puts people first.

What does it take to become an essential part of a dental practice built on trust and purpose?

In this episode, Dr. Roger Pecina sits down with longtime team member and lead assistant Rachel Sullivan, who shares her 16-year journey at Afdent. From learning surgeries to managing emergency cases and guiding younger assistants, Rachel’s story is one of growth, grit, and leadership.

Whether you’re new to dental assisting or building your team from the ground up, this episode offers real talk on mentorship, initiative, and becoming someone your team—and your patients—can count on.

Watch & Keep Up to Date:

Keep up to date on Allon32.com
Learn more about Patient Friendly Dentistry: Afdent.com

Follow All On 32 for real-world conversations about practice ownership, leadership, and building a dental business that puts people first.