On this episode of All Hands on Tech, host Claire Quirion sits down with Kristi McKee, Senior Director of Client Strategy at Outshine, to explore the evolving landscape of SaaS marketing.

From the rise of brand awareness campaigns to the power of authentic community engagement, Kristi shares her expertise on integrating brand and performance marketing, personalizing advertising with AI, and measuring success across the full funnel. Whether you’re looking to future-proof growth or better connect brand strategy to revenue, this episode is packed with practical insights for modern marketing leaders.

Produced by Unbound Media

On this episode of All Hands on Tech, host Claire Quirion chats with Ian Bezanson, Commerce Cloud Practice Lead at Ateko (formerly CloudKettle), about the fast-moving world of digital commerce.

From Ateko’s recent transformation to launching a specialized Salesforce Commerce Cloud practice, Ian shares what it takes to succeed in e-commerce, the role of AI-driven tools in retail, and how the company is innovating with learn-and-work programs for aspiring professionals. Tune in to hear insights on career paths, industry trends, and the opportunities shaping the future of e-commerce in Nova Scotia and beyond.

Produced by Unbound Media

On this episode of All Hands on Tech, we sit down with Daniel Roscoe, CEO of Roswall Development to explore how the Halifax-based company is helping drive Nova Scotia’s energy transformation.

From large-scale solar and wind projects to the Mersey River Wind Farm—set to provide 45% of HRM’s corporate electricity—Dan shares insights on the technology, data, and innovation powering renewable energy. They also discuss the company’s “Renewable to Retail” initiative, its impact on consumers, and what the future of smart grid technologies could look like both locally and abroad.

Produced by Unbound Media

Our host Claire is joined by Eilidh Lindsay-Sinclair and Laura Hawkins, Digital Skills for Women+ (DS4W+) co-founders, who talk all things related to the program.

Created in 2018, the two discuss their tech career journeys and how it influenced them to build the DS4W+ program. Find out how it bridges the gap between women and gender diverse individuals into the tech industry, creates community and encourages personal and career advancement.

Produced by Unbound Media

Kindred AI is redefining how emotional intelligence can be measured, practiced, and scaled in the workplace.

In this episode of All Hands on Tech, host Claire Quirion speaks with Amanda Richardson, Growth Manager at Kindred AI, about how their platform blends AI and EQ to help employees grow, reflect, and lead with empathy. They dive into the challenges of teaching emotional intelligence through technology, the misconceptions around AI in human spaces, and how this approach could reshape leadership and workplace culture for the future.

Produced by Unbound Media

From landmine detection to sustainable farming, Palladium MC is redefining how AI and robotics can transform industries. In this episode of All Hands on Tech, Claire Quirion speaks with founders Olesya Shyvikova and Chris Curtis about their journey from d

In this episode of All Hands on Tech we're joined by Michael Broley, Founder & CEO of MBD Studios, to talk about his journey from working in sales at Xerox to founding an agency, un-trendy marketing tactics, and mascots?!

Michael discusses the excitement of helping businesses bring their brands to life from logos to customer journeys by using agile creativity and genuine curiosity. You don't need to be an expert in a client's field in order to provide a nuanced and rounded service — they already are the expert. He also chats honestly about balancing work and life as a solopreneur in a growing work-from-home culture.

Produced by: Unbound Media

In this episode, we're joined by Patrick Manifold, Founder & CEO of Nova Social Media & Marketing. Patrick discusses his journey from growing up in England, becoming a professional basketball player, moving to Nova Scotia and launching the business. Learn how Nova Social has created their local-first brand through organic development and programs like the Tourism Digital Assistance Program.

Patrick also shares some hot tips for social media marketing, how to get your organization in front of the right audience, and utilizing AI as a scaling system.