Have you noticed that expertise podcasts—even from “celebrities”—tend to have an arc? They grow, they evolve, they might even shrink or pause for awhile and at some point they end.

When Sales for Nerds host Reuben Swartz put his highly rated 100-episode podcast on hiatus with an intriguing announcement, I invited him to the show to talk about:

Why he hit the pause button on Sales for Nerds.

Where his podcast aligns with his core Soloist business—and where it diverges.

How he thinks about the value of his time and the role his podcast plays in personal learning and driving business.

The organic arc (rise, plateau, fall) his podcast experienced as his business and his goals have changed.

How finishing 100 episodes made him review his experiences and think about what’s next.

LINKS

Reuben Swartz Mimiran | Sales for Nerds | LinkedIn | YouTube (Mimiran) | YouTube (Sales for Nerds)

Rochelle Moulton Email List | LinkedIn | Twitter | Instagram

BIO

Reuben Swartz is the founder of Mimiran, the fun, “anti-CRM” for independent consultants, born of his experience as a sales and marketing consultant for the Fortune 500, struggling with his own business development efforts. He's also the host and chief nerd on the Sales for Nerds podcast.

RESOURCES FOR SOLOISTS

Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.

The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.

BOOK A CALL WITH ROCHELLE

TRANSCRIPT

Reuben Swartz

00:00 - 00:28

So i dropped an email to jason cohen at wp engine hey jason i got this new concept for podcast i bring a bottle of wine to your office and interview you talk about wine i really like your blog he writes this brilliant blog and i've heard you speak at blah blah blah blah blah and I really like what you have to say blah blah blah blah blah blah And I'm also a customer blah blah blah blah blah blah Right? Like this really nice, suck up email. He just writes me back 5 minutes later--you had me at wine, here's a link to my calendar.

Rochelle Moulton

00:33 - 01:08

Hello, hello. Welcome to the Soloist Live podcast, where we're all about turning your expertise into wealth, impact, and power. I'm Rochelle Moulton, and today I'm so excited to welcome Ruben Swartz to the show. Ruben is the founder of Mimarin, the fun