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Align & Amplify

Align & Amplify

By: Kristin Richards
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You may be wondering… how do I start my own online business? Can I really quit my 9-5 job and travel the world? How do I successfully create my brand identity and website layout? How do I convert my website visitors into paying clients? How can I get my traffic to my website? How do I stand out in a saturated market? How do I brand myself on social media? Okay… enough with the business talk. Life is about more than work people! Welcome to the Align & Amplify Podcast where your host Kristin Richards will be answering all of these brand strategy and marketing questions, but also the personal stuff too! Like how to finally start taking action in your life, and how to take charge of your own feelings and thoughts. Think of it like a fun life and career cocktail - where business hacks and insights meet mindset work and life coaching. It’s time to start dreaming big and then putting in the work to make it a reality. Let’s start creating your own dream destiny now. Kristin Richards is also the owner of Girlboss Designer, a branding and website design business serving women entrepreneurs. To learn more visit https://girlbossdesigner.com Economics Marketing Marketing & Sales Personal Development Personal Success
Episodes
  • How to Choose the Right Social Media Platform for Your Business (Without Burning Out)
    Aug 12 2025

    Feel like you need to be on every platform just to stay relevant? Let’s drop that pressure.

    In this episode, I’m breaking down how to choose the best social media platform for your business based on your goals, your industry, and—let’s be real—your capacity.

    I’ll walk you through how I personally use Instagram and Pinterest in my design business, plus how you can strategically pick (and stick to) the right platforms for your own marketing—especially if you’re a travel advisor or service provider.

    We’ll chat about:

    - Why being everywhere isn’t always the smartest move
    - The platforms that tend to work best for travel industry pros
    - What actually matters when deciding where to show up
    - How to tell if your marketing efforts are paying off

    If you’ve been feeling overwhelmed by social media—or like you’re spinning your wheels and not seeing results—this one’s for you.

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    19 mins
  • How I Use Profit First to Manage My Business Finances (and Why It Changed Everything)
    Jul 29 2025

    Ever find yourself wondering, “Where did all the money go?”

    You’re not alone—and that’s exactly what led me to the Profit First method.

    In this episode, I’m breaking down how I’ve implemented Profit First inside my branding and website design agency—and how it’s completely changed the way I manage cash flow, pay myself, and plan ahead for things like team growth and even maternity leave.

    You’ll hear:
    • What the Profit First method actually is (in simple terms)
    • Why the “pay yourself first” model works better than you’d think
    • How I’ve customized the method to fit my agency structure
    • My real percentages, bank account setup, and routine
    • What’s shifted in my revenue and mindset since using it

    Whether you’re brand new to Profit First or just looking for a better way to feel in control of your money, this episode will give you a behind-the-scenes look at a system that’s helped me grow sustainably—and feel a whole lot more confident financially.

    📘 Grab the book here: Profit First by Mike Michalowicz

    🎧 Listen now and let me know what part resonates most!

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    36 mins
  • Why I Switched to Showit from WordPress
    Jul 15 2025

    After designing dozens and dozens of websites over the years, I made the switch from WordPress to Showit back in 2020—and I haven’t looked back. In this episode, I’m breaking down the real reasons behind the switch (and no, it’s not just because it’s “pretty”). From ditching plugin updates to freeing up design control, I’m sharing the behind-the-scenes of how this move made life easier for both me and my clients—and how it helped me grow my business, too.

    If you’ve ever felt overwhelmed by WordPress, stuck in rigid design limitations, or want a simpler way to launch a beautiful and strategic site—this one’s for you.

    HERE’S WHAT I’M SHARING:

    - Why I got tired of constant plugin updates and tech fires
    - The stress-free maintenance experience with Showit
    - How Showit gives total creative freedom—without needing to code
    - Why the WordPress blog integration still plays a role in my website strategy
    - How switching to Showit made selling website templates 10x easier
    - The hidden perks that made it a no-brainer for my creative, travel-based clients

    RESOURCES MENTIONED:

    → Try Showit (my affiliate link): https://showit.com/r/inflow
    → Explore our travel-inspired Showit website templates: inflowdesignco.com/shop
    → Need help choosing the right platform or template? Book a consult: inflowdesignco.com/contact

    Show More Show Less
    31 mins
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