In this conversation, Trinity Rose, Brand, Marketing + Business Strategist, sits down with Alicia Liu — founder of Lavender & Truffles — to explore her path from luxury fashion and e-commerce into the food industry and consumer packaged goods. Before launching her plant-based, clean-ingredient wellness brand, Alicia worked across multiple luxury fashion houses and later with brands including Century 21, Miss Sixty, and Amazon Fashion.

Alicia shares how her early experiences in fashion shaped her understanding of brand, process, and operations — and how a personal health journey led her to build a company rooted in clean ingredients and wellness. She speaks candidly about the realities of launching and scaling a product-based business, the operational demands of CPG, and the role of community and relationships in navigating entrepreneurship.

The conversation also traces her evolving definition of success — from personal ambition to leadership, team support, and long-term alignment.

Timestamps / Chapters

00:00 Podcast Intro

03:13 Interview Begins

05:44 From Fashion to Food

08:38 Experiences in High-End Fashion

11:29 Transitioning into Entrepreneurship

14:11 Building an Intimate Lifestyle Brand

16:26 The Evolution of E-commerce in Fashion

19:13 The Shift to Food and Culinary Passion

26:53 An Unconventional Path into Culinary Arts

29:07 Family Influence and Early Culinary Roots

32:06 Work Ethic and the Importance of Process

37:01 The Birth of Lavender & Truffles

40:24 Health Journey and Clean Ingredients

45:32 Navigating the Consumer Packaged Goods Industry

47:30 Community and Relationships in Entrepreneurship

49:07 Redefining Success and Leadership

Guest Info

Alicia Liu — entrepreneur and founder of Lavender & Truffles, a clean consumer packaged goods brand rooted in wellness and high-quality ingredients.

Website: https://lavenderandtruffles.com

Instagram: @lavenderandtruffles

Host Info

Trinity Rose — Brand Builder + Integrative Business Strategist

Website: illumeconsultingstudio.com

Instagram: @illumeconsultingstudio

Explore Trinity’s Embodied Branding Course:

https://www.illumeconsultingstudio.com/embodied-branding

The Alchemy of Success

Produced By

Quentin Self

Executive Produced by Alicia Liu

Sponsored By

Lavender & Truffles

Plant-based ice cream made with intention and care.

https://lavenderandtruffles.com

Use code SUCCESS20 for 20% off your order.