
Alex Sheen on How to Keep Promises That Change Lives
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About this listen
What if keeping your word could change your life and someone else’s?In this episode of The Do The Thing Podcast, Stacey Lauren sits down with Alex Sheen, the founder of Because I Said I Would, to explore the story behind his global movement, viral promise cards, and new grief recovery retreat center.From the eulogy that launched a worldwide nonprofit to the challenges of building a sustainable impact model, Alex shares powerful lessons on resilience, vulnerability, and the simple act of showing up.In this conversation:• How “Because I Said I Would” began with a eulogy• Why promise cards are about mental health, not motivation• What grief, growth, and generosity have in common• Why Alex built a camp instead of a media empire• How collective action and community create real changeTimestamps:00:00 How Stacey met Alex and what inspired this episode02:05 The origin of "Because I Said I Would"09:10 Why Alex created a retreat center instead of a show14:00 Grief as a humanitarian issue, and what helps24:30 Alex’s advice on doing the thing, without needing motivation