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Agriculture & Rural Business Podcast

Agriculture & Rural Business Podcast

By: Aly Robins
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About this listen

 Welcome to The Rural Business Podcast! My name is Aly Robins, and I’m a business and marketing coach for agriculture and rural-based businesses. Each week we’ll discuss insights and tools to start up, scale and develop your rural business. Whether you’re involved directly in agriculture, have a local brick and mortar, or run a rural-focused business from a home office - this podcast is for you. I’ll be your guide as we go through the process of developing your brand and market. As we unpack the many aspects of running a business in a rural setting, you’ll grow more confident as a business owner helping you gain the visibility and profitability you deserve. Coming from a ranching background, I understand the struggles of owning a business in a rural area as I operate mine from a tiny town with a population of 200. To grow and scale, I needed to learn how to change my mindset and put in the work. Now I’m here to help you do the same by sharing the same techniques, tools and thought processes I’ve used myself. If you want me to talk about a specific topic, go ahead and let me know at www.alyrobins.com/podcast-request. I can’t wait to hear from you! Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • 105. Pausing on the Podcast

    105. Pausing on the Podcast
    Sep 2 2024

    In today's episode, I'm sharing that I'm going to be taking a pause on this podcast. I have mixed emotions about this decision, but I have a lot going on in my life right now. We just had another baby, and we bought another business, so I feel I'm being called to spend time in other places.

    I'd also like to find some clarity on what this podcast is about. It started as an agriculture and rural business podcast, but I've really spent a lot of time talking about entrepreneurship. So, I'll use this time to figure out what direction to take this podcast in. And I'll still be providing business coaching and running Snowy Mountain Marketing as well as our new business, 406 Design.

    I appreciate everyone who has been listening, and this isn't a goodbye! This is just a pause for now; I will talk to you soon!

    Business Accelerator Membership

    Snowy Mountain Marketing

    406 Design

    Follow me on Instagram @alyrobins1

    If you have not done it yet, please click that “subscribe” or “follow” button to make sure you don’t miss any episodes.

    Find the complete show notes here: https://www.alyrobins.com/agriculture-business-podcast/podcast-episodes/
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    4 mins
  • 104. My $100K Marketing Strategy

    104. My $100K Marketing Strategy
    Aug 26 2024

    In today's episode, I talk about my basic $100k marketing strategy that can help move your business forward. I share my history of what I faced striving for that number, really wanting to find the formula that worked for me. You'll also hear the importance of sticking with a strategy for at least 90 days, even though it's difficult to wait for results when you want them quickly. Showing up consistently with your efforts is key.

    My strategy teaches you to start with the least amount of offers to be clear and concise to your audience. It also shows you how to build a content creation plan with content pillars and structured media posts. You want to focus on building relationships by providing free value and making it easy for people to buy from you.

    You can learn more about the strategy I talk about in this episode in my Business Accelerator Membership.

    Follow me on Instagram @alyrobins1

    If you have not done it yet, please click that “subscribe” or “follow” button to make sure you don’t miss any episodes.

    Find the complete show notes here: https://www.alyrobins.com/agriculture-business-podcast/podcast-episodes/
    Show More Show Less
    19 mins
  • 103. 3 Questions Your Website Must Answer

    103. 3 Questions Your Website Must Answer
    Aug 19 2024

    Snowy Mountain Marketing, my website development company, was started in 2020. I was so excited to land my first client, who was looking for a professionally developed website. I knew how to develop it, but I didn't exactly know what to put on it. I learned from Donald Miller's StoryBrand how to clarify messaging and copy that is simple yet drives conversion.

    In today's episode, I'm sharing the three questions your website must answer to ensure it's making as big of an impact as possible. This episode will help you start your strategic framework to ensure the content on your website brings you the most business.

    Snowy Mountain Marketing

    StoryBrand

    Follow me on Instagram @alyrobins1

    If you have not done it yet, please click that “subscribe” or “follow” button to make sure you don’t miss any episodes.

    Find the complete show notes here: https://www.alyrobins.com/agriculture-business-podcast/podcast-episodes/
    Show More Show Less
    18 mins

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