In Episode 7 of Agency Download, James sits down with Don Poe, CEO of People Productions, to discuss growing a successful career in marketing. They dive into the importance of commitment, strategic thinking, and staying focused on your career goals. Don shares insights on how long-term dedication can lead to meaningful growth and professional fulfillment.

The conversation also explores the value of networking and building strong relationships within the marketing industry. Don emphasizes how learning from mentors and peers can accelerate your career and open doors to new opportunities. They discuss practical strategies for navigating challenges and making thoughtful career moves in marketing.

Tune in to gain actionable insights from Don Poe’s journey and discover how to build a thriving career in marketing. Learn how commitment, relationships, and strategic growth can shape your professional success. Don’t miss this episode if you’re ready to take your marketing career to the next level.

In Episode 6 of Agency Download entitled PR's AI Revolution, host James Williams sits down with Matt Kovacs, owner of Blaze PR, to explore how artificial intelligence is reshaping the world of public relations and media communication.

Matt breaks down the evolving role of the press release in today’s digital-first landscape, challenging the idea that it’s outdated. He explains how AI tools and chatbots are changing not only how press releases are written, but also how they’re discovered, interpreted, and valued across media platforms.

The conversation dives into the importance of strong narrative, information density, and domain authority in an era where visibility is driven by both algorithms and human judgment. Matt shares why clarity, detail, and structure matter more than ever, and how PR professionals must adapt their approach to stay relevant in modern digital marketing.

This episode offers a thoughtful look at how PR is evolving alongside AI, and what communicators need to focus on to ensure their stories are still heard in a rapidly changing media landscape.

In Episode 5, Advertising in the Age of AI, Joe Marckx joins the show to unpack how artificial intelligence is reshaping modern advertising. He explores how platforms like Meta and Google are moving toward AI-driven, self-service ad creation—removing many of the traditional touchpoints where strategists, creators, and media buyers once played a central role.

The conversation dives into the tension between technology and human creativity as algorithms increasingly handle tasks like creative testing, optimization, and even ad generation. Joe breaks down what this shift means for marketers today, including the growing devaluation of human creativity and the push for advertisers to simply upload content and let AI take over.

Joe also shares where human insight still matters and how strategists can evolve as AI continues to influence the industry. This episode offers a clear look at the future of digital marketing and what it takes to stay relevant in an AI-driven landscape.