There are people in rural Mexico for whom Mezcal is 100% cultural heritage. And there are people there for whom it’s 100% business — sometimes tied to cultural heritage but sometimes tied simply to paying for food, clothing, shelter, and life’s aspirations and pleasures. So what does it mean when that business side taps into the cultural heritage side to increase business? It’s a thoughtful, precious episode of Agave Road Trip!

Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with Shawn Miller of PKGD Group.

Episode Notes

Shout outs this episode to Ultramundo Mezcal, Mezcal Palomo, Chrissie Hynde, Sleep Walk’s award-winning Blanco Jaguar chocolate bar, red Solo cups, DC Chocolate Festival, Linda Sullivan, The Tequiladies, Connie, and Mezcal Lalocura!

I see it all over the news, hear it in conversations: we're drinking less. But then I look at the sales numbers from DISCUS and it makes me wonder, are we really drinking less? Or are we just drinking differently? It’s a complex math equation that we try to solve in this episode of Agave Road Trip!

Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with Linda Sullivan of seynasecreto.

You can check the raw data from DISCUS here.

The fastest-growing spirits category in the USA is Tequila/Mezcal. The most popular cocktail is the Margarita. We love tacos, we love tamales. So … can all of that help us as a country learn to love the people who brought us these things we love?

Agave Road Trip is a critically acclaimed, award-winning podcast that helps gringx bartenders better understand agave, agave spirits, and rural Mexico. This episode is hosted by Lou Bank with special guest Alba Huerta of Julep Houston.

Episode Notes

Shout outs to Alvin Schultz, Ben Quasius, Gustavo Arellano and his book Taco USA.

This episode was recorded about a month before the immigration raids in Los Angeles. The government’s violent response to the peaceful protests against those raids is, I think, evidence of what Alba says in this episode.

This Instagram post from my friends at Lost Lore Tequila says everything I’d want to say in a smarter way than I could