In this episode of Conversations in Aesthetics, hosts Elly Makinson and Lorna Bowes, CEO of AestheticSource, sit down with Dr Rory Boud, GP, aesthetics practitioner and trainer, to explore the major forces shaping the aesthetics landscape in 2025 and beyond.

From the rise of younger, prevention-focused patients to the integration of cutting-edge technologies, this episode unpacks the shifts redefining what it means to run a modern aesthetic clinic. Together, the trio discuss evolving patient expectations, the growing importance of transparency, and how clinics can balance commercial goals with ethical and sustainable practice.

They also tackle the practical realities of a changing economy, how spending habits are shifting, what this means for treatment planning, and how loyalty and education are becoming the new cornerstones of patient retention.

Whether you’re a practitioner, clinic owner, or brand leader, this episode offers a candid look at where the aesthetics industry is heading and what you can do to stay ahead of the curve.

Key Topics Covered
The new patient demographic: prevention, personalisation, and empowerment
How technology and innovation are reshaping treatment protocols
Managing consumer education, transparency, and trust in the digital age
Sustainability and ethical practice as the next frontier of aesthetics
Economic trends influencing patient loyalty and clinic strategy

Why Listen
Discover practical insights and forward-looking perspectives from one of the UK’s most experienced distributors and a leading medical aesthetics practitioner. Learn how to future-proof your clinic and align with the values driving patient choice in 2025.

This episode was bought to you by AestheticSource, researched, planned, and created by Elly Makinson and produced by Urban Podcasts.