Episodes

  • Ep02 | Nike - Just do it

    Ep02 | Nike - Just do it
    Dec 14 2025
    Get ready to have your perceptions shattered. In this captivating episode, we dive deep into the untold story behind Nike's ubiquitous slogan, 'Just Do It.' Forget what you think you know about marketing genius or athletic inspiration. We expose the astonishing, almost unbelievable true source of this world-famous claim – a tale born from circumstances far removed from the world of sports, ambition, or even positive reinforcement. How did an obscure, unsettling phrase become the powerful, global icon it is today? Join us as we unravel the shocking threads of history that connect a forgotten story to one of the most successful advertising campaigns ever conceived.

    https://youtu.be/ont4d4fc6pI

    www.suonilab.tv

    This episode includes AI-generated content.
    Show More Show Less
    9 mins
  • Ep01 | Apple - 1984

    Ep01 | Apple - 1984
    Nov 20 2025
    Welcome to Advertising Archives. In our inaugural episode, we travel back to the 1984 Super Bowl, a moment that shattered the rules of advertising forever. Before Apple’s legendary ‘1984’ commercial, television ads were a predictable landscape of cheerful jingles and cloying sales pitches. Then came the hammer.
    Join host Fabrizio Caperna as he dissects the masterpiece directed by Ridley Scott and envisioned by Steve Jobs. We’ll explore the audacious strategy that declared war on IBM, the high-stakes production, and the cultural shockwave it sent across the globe. This wasn't just an ad; it was a manifesto that transformed a computer brand into a symbol of rebellion. It's time to decode the legend

    https://youtu.be/L9GJchOQss8?si=W88_MDS1mhmBosYf

    www.suonilab.tv

    This episode includes AI-generated content.
    Show More Show Less
    8 mins