What is the future of advertising in the age of AI?

AI Moment Podcast 27

Hello and welcome back to the AI Moment.

Danny (Denhard) here breaking down podcast #27.

In this episode, Jonathan and I tackle a question I’ve been thinking about a great deal:

Q: What is the future of advertising in the age of AI?

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Forget the simple, keyword-based ads we're used to. I believe we're heading towards a far more exciting and integrated future.

I shared my vision for a new hybrid ad model, one that blends the best of search, social media, and even traditional TV advertising to create something entirely new and genuinely useful.

Imagine ads that don't just answer a query but provide a personalised solution right there in the chat – a custom-built report, a pre-populated spreadsheet, or even the ability to buy an entire outfit with a single click.

This isn't just a theoretical concept; it's what I call ‘agentic’ advertising, and it’s going to force us all to rethink what an ad can be.

We also discussed the practicalities for businesses. How do you measure success when an ad delivers a bespoke, high-value asset instead of just a click? We explored the huge opportunities this presents but also considered the critical importance of brand safety in a world of potential AI hallucinations. Furthermore, I offered my predictions on how the major AI players like ChatGPT, Claude, and Gemini might specialise their ad offerings to cater to different markets, from consumer goods to complex developer tools.

It was a fascinating conversation that went deep into how advertising could transform from a necessary evil into a valuable service.

This is a massive opportunity for brands to connect with customers in a completely new way.

Got Your Own Question?

Got a question yourself? Happult contact us on ai@dannydenhard.com or message us via our site ⁠dannydenhard.com/aipod or via DM on LinkedIn https://www.linkedin.com/in/dannydenhard/ & https://www.linkedin.com/in/wagstaffe/