Adapting Your Marketing Strategies for the AI Era with Katrina Denk Gonzalez
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from Wish List failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
Adapting Your Marketing Strategies for the AI Era with Katrina Denk Gonzalez
-
Narrated by:
-
By:
About this listen
In this episode of the GTM After Hours podcast, Mark Bliss and Katrina Denk Gonzalez discuss the evolving landscape of B2B marketing, emphasizing the importance of data-driven decision-making, the role of experimentation, and the impact of AI on marketing workflows. The conversation also delves into the significance of effective communication between marketing and sales, the value of events in driving revenue, and the need for human oversight in AI-generated content.
Takeaways
- Switching industries helps marketers learn their personas better.
- Human oversight is necessary when using AI in marketing.
- Effective communication with sales teams is vital for success. Evaluate the state of available resources before committing to events.
- Large industry conferences are becoming less favorable due to high costs.
- Creating memorable experiences is key to event success.
- Understanding financial aspects is essential for marketers.
Support the show, and get great discounts, by using these affiliate links:
- Start a podcast on Riverside
- Take freelancing to the next level with Honeybook
Support the show
Continue the conversation by connecting with Mark on Linkedin!
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.