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Ad Age Marketer's Brief

Ad Age Marketer's Brief

By: E.J. Schultz & Adrianne Pasquarelli
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 Actionable marketing strategies and insights from the leaders steering the world's most influential brands.2019 Economics Marketing Marketing & Sales Politics & Government
Episodes
  • How LocalX is advancing the local ad-buying ecosystem with its unified data platform

    How LocalX is advancing the local ad-buying ecosystem with its unified data platform
    Nov 24 2025

    Local advertising is one of the most effective methods for brands of all sizes to reach the audiences that matter most, and platforms like Locality's LocalX are becoming industry leaders by enabling advertisers to plan, buy and measure local broadcast and streaming in one intelligent workflow. LocalX was purpose-built for local advertising, and by using real-time insights and unified data, the platform empowers agencies and partners to maximize impact with confidence."

    At the end of the day, the reason we're targeting local is to drive a better outcome for our brand in a local community or local space," said Zach Mullins, chief strategy officer at Locality, on a special edition of Ad Age's Marketer's Brief podcast. "By creating unification at scale, we can do that much more effectively in local markets."

    Tune in to hear more about how LocalX works to combat the increasing complexity and fragmentation within local markets, advance the local ad-buying ecosystem, and the future the company sees for the local media market.
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    12 mins
  • Bridging the AI-human gap with Stitch Fix CMO

    Bridging the AI-human gap with Stitch Fix CMO
    Nov 19 2025

    Debbie Woloshin talks about the brand's generative AI-powered styling tool
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    21 mins
  • Tips on building a beauty brand with former Walgreens CMO

    Tips on building a beauty brand with former Walgreens CMO
    Nov 12 2025

    Linh Peters, now CMO at science-backed hair care brand Seen, talks about marketing as a growth engine
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    24 mins
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