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Account-Based Marketing

Account-Based Marketing

By: MomentumABM
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About this listen

 Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers. This podcast is brought to you by MomentumABM, a world-leading B2B growth consultancy and analyst firm. You can learn more at www.momentumabm.com Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Ep. 77 NetApp: Turning ABM ambition into impact

    Ep. 77 NetApp: Turning ABM ambition into impact
    Aug 28 2025

    How can Account-Based Marketing deliver growth in an era of AI and complex buying journeys? NetApp’s Fabiana Brunetti shares how piloting, personalization, and cross-functional buy-in can turn ABM from aspiration to action.
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    24 mins
  • Ep.76 KPMG: The blueprint for high-touch, high-impact ABM

    Ep.76 KPMG: The blueprint for high-touch, high-impact ABM
    Jul 17 2025

    In this episode of the Account-Based Marketing podcast, Heather Adkins shares the art and science of scaling ABM through sector-driven teams, AI-powered agents, and a relentless client focus.
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    37 mins
  • Ep.75 EY: Scaling ABM for global impact

    Ep.75 EY: Scaling ABM for global impact
    Jun 19 2025

    In this episode, Oli Hammans and Gabriella Sellers, Global ABM Leaders at EY, reveal how EY is scaling ABM by combining smart account prioritization, close client engagement, and cross-functional collaboration to drive growth across its global portfolio.
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    35 mins
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