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Account-Based Marketing

Account-Based Marketing

By: Momentum ITSMA
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About this listen

 Account-Based Marketing is a podcast designed as a collection of conversations with sales and marketing leaders, sharing thoughts and practical tips to growing your valuable customers. This podcast is brought to you by Momentum ITSMA, a world-leading B2B growth consultancy and analyst firm. You can learn more at www.momentumitsma.com Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Ep.74 Autodesk: Reinventing relationships with the power of ABM

    Ep.74 Autodesk: Reinventing relationships with the power of ABM
    May 15 2025

    In this episode of the Account-Based Marketing podcast, Mendeil Bailey reveals how Autodesk is transforming its marketing strategy by harnessing ABM to prioritize customer needs, maximize impact, and fuel long-term growth.
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    35 mins
  • Ep. 73 Hexagon: Elevating ABM with client-centric precision

    Ep. 73 Hexagon: Elevating ABM with client-centric precision
    Apr 17 2025

    In this episode of the Account-Based Marketing podcast, Jodi Lebow, Vice President of Global Demand Center, reveals how Hexagon is transforming its approach to growth by integrating ABM, demand generation, and client-centricity across its global operations.
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    31 mins
  • Ep.72 Grant Thornton: Driving growth in global markets

    Ep.72 Grant Thornton: Driving growth in global markets
    Mar 20 2025

    How do you build trust and grow client relationships on a global scale? Jason Levergood shares how strategic alignment, a client-first mindset, and cross-border collaboration drive success in the complex world of professional services.
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    33 mins

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