Account Based Marketing - ABM - How it Really Works - CMO Series Part 6
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Account Based Marketing - ABM - How it Really Works - CMO Series Part 6
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About this listen
A direct conversation about ABM functions as part of a marketing strategy and operating model. Part 6 in the CMO Series.
In this conversation you will learn:
- At it's heart - ABM is about sentiment
- ABM vs CBM - contact based marketing
- Practical approaches to ABM operations
The complete video is here: https://www.putitforward.com/cmo-series-part-6-account-based-marketing-abm
Contact us at www.putitforward.com
Podcast description:
A conversational blog on creating the martech stack in the era of digital transformation, artificial intelligence and intelligent automation.
Learn how CMOs are outpacing their competition based on data using the cutting edge approach of intelligent automation. .
In this 12 part series we’ll deconstruct the martech stack so you can understand exactly how the pieces fit together and what you’ll get out of it.
Visit us at www.putitforward.com