Abbas Arslan: Inside the mind of Coca-Cola's Director of Marketing
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Abbas Arslan: Inside the mind of Coca-Cola's Director of Marketing
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About this listen
Abbas is a Senior Marketing Director at Coca Cola, one of the world's most powerful brands. We delve into creative thinking, marketing strategy and creating successful brands. Listen in on his remarkable journey from Lahore to the Middle East and the USA.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.