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SCORE: For The Life Of Your Business
Episode 02: Aaron Friedman (Guideposts.io)

The path to entrepreneurial success is rarely a straight line—it's full of twists, turns, and unexpected detours.

In this episode of the SCORE podcast, we're joined by Aaron Friedman, CEO of Guideposts.io and SCORE mentor, who opens up about his real-world journey as an entrepreneur—complete with the bumps, breakthroughs, and big lessons learned.

Aaron Friedman sits down with host Jason Connell to unpack:

• What to do when your business starts to outgrow you
• How to shift from doing everything to leading like a true owner
• Why flexibility and continued learning are your best allies when things don’t go as planned
• And how to combat the loneliness of entrepreneurship by building a strong support network—like a team of SCORE mentors

Tune in for honest insights, practical takeaways, and a powerful reminder that you're not alone on the journey.

SCORE has been helping small businesses for over 60 years with more than 10,000 business volunteers across the United States. To learn more please visit Score.org.

Recorded: 04-08-25
Studio: Just Curious Media
Partner: SCORE (Eastern CT)
Host: Jason Connell

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