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ASCENT

ASCENT

By: Fangdi Pan & Linda Zhang
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ASCENT dives into the journeys of fastest growing companies. Each episode breaks down their strategies, struggles, and secrets to success. Whether you're an investor, founder, or just curious — this is your backstage pass to the world’s business revolution.

ASCENT 2025 Economics
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Episodes
  • Insta360

    Insta360
    Apr 30 2025

    Welcome to Season 1 of the ASCENT podcast!

    What if I told you a new titan is rising in the action camera arena—one poised to dethrone GoPro as the world’s fastest-growing brand?

    What if this company isn’t just winning over users with sleek hardware, but dominating through relentless software innovation?

    What if its founder—a once-rebellious software engineer—brought the company to a seismic IPO approval only 5 years after its establishment (well, it took another 5 years for that IPO to be approved, but still!)?

    And what if that founder, JK Liu, is now among the youngest CEOs to lead a publicly listed tech disruptor?

    Meet Insta360: the 360-camera leader commanding the largest market share (No.1 in 360 degree photography), now storming the sports/action scene with ambitions to redefine the industry. More than a camera company, Insta360 has forged an entirely new creative frontier. Its technology liberates creators: shoot first, frame later. Imagine capturing life’s chaos without fixating on angles—Insta360 lets you re-center the story in post-production, turning raw footage into cinematic gold.

    Behind this revolution is JK Liu—a visionary software engineer.

    He's a genius? Fusing world-class product design with viral storytelling and strategic partnerships. Insta360 evolves at warp speed, blending cutting-edge tech with an almost cult-like community.

    The result? A brand not just following trends, but scripting the future of content creation.

    Tune in to Insta360’s story!

    00:00 Intro

    02:50 The journey of JK Liu

    05:57 Early ventures of JK

    09:02 The birth of Insta360

    11:58 Identifying opportunities in the market

    14:54 Product development: from Nano to Insta360 One

    18:06 The evolution of Insta360: key products and innovations

    39:51 GoPro vs. Insta360: a tale of two strategies

    44:03 The importance of focusing on the global market

    49:49 Strategic partnerships is the key to Insta360's success

    56:11 Innovative marketing and brand ambassadors

    01:01:48 Navigating IPO challenges

    01:05:05 Our reviews of the key success factors
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    1 hr and 15 mins

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