AR/VR, Not Hype: 70/20/10 Testing & Real-World Plays | Ep. 36 w/Adam Ortman (Kinetic319)
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AR/VR, Not Hype: 70/20/10 Testing & Real-World Plays | Ep. 36 w/Adam Ortman (Kinetic319)
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About this listen
Is spatial computing the next real channel...or another metaverse mirage? Adam Ortman (CEO/Founder, Kinetic319) brings operator truth: how to explore AR/VR without gambling the quarter, what the 1990s internet can teach us about adoption curves, and the 70/20/10 test budget that protects your core while finding edge wins. We also cover where the early inventory actually is (Roblox, console placements) and the leadership scripts that keep experiments sane.
You’ll learn
- A simple checklist for “is immersive worth it for us… now?”
- The 70/20/10 play to test bold ideas without blowing trust or budget.
- Channels to try first and how to attribute them sensibly.
- One EnergyOS move to keep curiosity high and hype low.
Guest links
• Site: https://kinetic319.com/
• LinkedIn: https://www.linkedin.com/in/adam-ortman/
• Email: adam@kinetic319.com
Work with Adam
👉 Book your 20-min Exploration Call: https://calendly.com/adamwbarney/explorationplugin-20min
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