AI4Sales Edge Case Study: Stop Chasing leads. Start Closing Deals
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AI4Sales Edge Case Study: Stop Chasing leads. Start Closing Deals
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About this listen
Most sales organisations don’t fail because they lack leads.
They fail because they can’t see who is ready to buy.
In this AI4Sales Edge episode, we unpack a real B2B case study where AI-driven lead scoring and enrichment reduced low-quality leads and increased close rates — without hiring more SDRs or increasing marketing spend.
By analysing real buyer behaviour — pricing page visits, repeat sessions, and deep product engagement — AI surfaced high-intent prospects in real time and filtered out the rest.
You’ll learn:
• How AI identifies buyer intent
• Why sales teams mistake activity for progress
• How AI sharpens qualification and focus
• The difference between busy sales teams and revenue teams
This episode is for sales leaders, founders, and RevOps teams who want precision — not more noise.
Real stories. Real results. No fluff.