迪士尼的AI赌局:天才护城河还是十亿美元陷阱
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迪士尼向 OpenAI 投资了 10 亿美元,并授予 Sora 视频生成工具使用 200 多个迪士尼、漫威、皮克斯和星球大战角色的许可,但排除了真人肖像和声音,此举被视为好莱坞拥抱生成式 AI 的重大转变。作为回报,迪士尼成为 OpenAI 的主要客户,将在 Disney+ 上播放部分用户生成的 Sora 视频,并使用 OpenAI 技术来增强其产品。同时,这些来源也突出了 Sora 2 严格的内容相似性侵权防护机制,该机制旨在防止用户生成受版权保护的 IP 角色或真实人物肖像的内容,并提供避免违规的策略,例如**“去品牌化”和“通用描述”**。此外,尽管迪士尼与 OpenAI 合作,但它也积极向其他 AI 公司如 Google 发送律师函,指控其未经授权使用 IP 进行模型训练,这表明内容巨头正试图明确 AI 行业的新授权和使用边界,而这种监管措施已导致用户尝试“绕过”Sora 2 的版权限制。
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