This week, our guest Nathan Roach introduces a framework to identify the gaps and understand AI's role across all marketing skills and levels. Developing from the T-shaped marketer framework, this discussion touches on the importance of focusing on tasks, the risks of becoming caterpillars, and how the skills we already have are still our most valuable assets. Which is a relief for most of us.

Tune in for:

1. An explanation of how we can level up the T-shaped marketing framework.

2. Why we need to think about the relationship between tasks and skills, and also continue to protect and build on the fundamentals.

3. The dangers of "unearned knowledge" and why we should be cautious not to lose specialist expertise.

As ever, we get practical, personal and interested in how we move forward with AI by our side.

Co-hosts Olly Veysey & Lisa Talia Moretti are joined by Marketing Director, Nathan Roach and Director of AI Strategy, Prateek Jain.

Links:

Leveling up the T-shaped Marketing Framework, Nathan S. Roach.

AI, Talent & Trust: A Landmark Report on the Future of Marketing Leadership, ADMA

Beyond Skills: Reengineering work, Reejig CEO Siobhan Savage

The hunt is on the Renaissance Man of computing, King's College Professor Emeritus, David Guest