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AI in Sales: Opportunity or Overhyped Mirage?

AI in Sales: Opportunity or Overhyped Mirage?

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Are AI tools really the game-changers they're hyped to be in B2B sales, or is human touch still irreplaceable? Join us as Christian, founder of SalesSubs and seasoned B2B sales expert, shares his insights from over a decade of experience in the startup landscape. In this episode, we explore the evolving dynamics of sales strategies, the balance between traditional pipelines and AI automation, and the pivotal role of foundational sales strategy that AI simply can't replicate. Christian delves into why cold calling is making a surprising comeback, and how simple, person-to-person connections could be your secret weapon in a tech-saturated world. Discover actionable tactics, from leveraging LinkedIn for authentic outreach, to weaving human touch into automated processes.Does AI mark the end of human-led sales, or is it a tool that simply enhances well-laid strategies? Listen in for practical GTM strategies you can use today.

Brendan Herjavec: https://www.linkedin.com/in/brendanherjavec/

Website: https://brendanherjavec.com/

Kristan Servidad: https://www.linkedin.com/in/kservidad/SalesSubs: https://www.salessubs.com/
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