AI in E-commerce: Beyond the Hype with Claude cover art

AI in E-commerce: Beyond the Hype with Claude

AI in E-commerce: Beyond the Hype with Claude

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In this episode, we dive deep into our recent obsession with Claude and how we’re moving beyond the standard AI hype to build actual utility for our e-commerce brands. From automating Klaviyo reporting and analyzing P&Ls to managing local Shopify theme files, we share how we’re using these new tools to act as a "co-founder on steroids" while navigating the thin line between genuine efficiency and productive procrastination.


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