If AI becomes a creator, where do humans bring value to storytelling?

In this episode of Futureproof, Xano CEO Prakash Chandran talks with Sylvain Monterrey, founder and CEO of Animatix, an AI-powered film production platform used by leading advertising agencies and media studios. Sylvain shares his journey from fashion to AI — and explains how the creative production pipeline is being rebuilt on top of foundational models. Together, they explore what AI means for storytelling, why creativity still begins with humans, and how new workflows are transforming not just content creation — but company building itself.

Topics covered include:

• End-to-end creative pipelines in AI: Why the next era isn’t about standalone models — it’s about stitching them together so teams can go from brief to storyboard to finished film in a single workflow.
• AI as co-creator, not replacement: Technical barriers are collapsing, but the creative spark still comes from people — the message, meaning, and emotional arc.
• The rise of enterprise-grade AI filmmaking: Why big studios care about continuity, licensing, and digital actors — and how legal frameworks will shape adoption.
• AI-native organizational design: How team structure, roles, and product velocity change when everyone can build and iterate at real-time speed.
• Real-time personalization and the cultural question: Why “your own version of the movie” is coming — and why it could reshape culture, marketing, and identity.

Episode ID: 18454919-ai-and-the-future-of-creative-work-sylvain-montreuil-animatix

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