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We trace Lauren’s jump from a late‑stage layoff to a thriving, values‑driven PR firm, and explore how culture, clarity, and earned media fuel growth in an AI‑noisy world. Along the way we dig into boundaries, motherhood, and the quiet power of trusting your gut in your forties.

• layoff at eight months pregnant sparks launch
• coach‑guided decision making and early clients
• why reputation and networks beat résumés
• codifying culture through five core values
• client focus on values‑driven, often unsexy industries
• AI as tool not voice, plagiarism risks and fixes
• earned media outranking owned in AI search
• clear ICP, outcomes, and calls to action for creators
• PR versus marketing, simple and practical
• resilience in a weird 2025 market and longer cycles
• boundaries, mental health days, and glass vs rubber priorities
• trusting intuition sooner and teaching it to kids

If you would like to work with Lauren on your next marketing vision visit

https://www.kwedarco.com/about

Follow her on instagram at @kwedarco

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I want to thank my Podcast Editor Sean McAndrew!

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