Grab your mug and settle in, because this week we’re tackling one of the biggest questions shaking up the creative world... can artificial intelligence really be creative?

We chat about the good, the bad, and the slightly terrifying side of it all, from how AI can supercharge efficiency to the uncomfortable question of whether it could ever replace genuine human creativity. Spoiler! We’re not convinced it can.

There’s also a serious side to this brew-fuelled chat, the ethical and legal mess that comes with AI-generated content. Should creators be declaring when something’s AI-made? Who’s responsible if it copies someone else’s work? And what happens when regulations finally catch up?

This episode isn’t a doom scroll in podcast form, it’s a conversation about balance, transparency, and remembering that while AI can imitate, it can’t feel. Creativity, at its core, is still a human heartbeat.

Tune in and join us as we unpack the ethics, the innovation, and the odd existential crisis, all in the name of keeping our creative cups half full.

About Simon and Danielle:

Simon and Danielle are both business owners, based in the East Midlands, who met through mutual business contacts and who share a love of all things business.

Simon runs Skylight Media – Award-winning experts in Website Design, E-commerce & Marketing running since 2003.

Danielle runs Goldspun Support – a multi-faceted support service for fractional directors and small business owners across the globe, running since 2009.

Since they first met Simon and Danielle have spent a ridiculous amount of time talking about the subjects that interest them – usually over a drink in the pub – and they decided that now was the time to bring these conversations to a wider audience and invite them to join the chat.

Both Simon and Danielle are successful business owners in their own rights with big plans for the future but will never lose their love of talking all things business… and the pub.