AI: The Future of Digital Marketing
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AI: The Future of Digital Marketing
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About this listen
In this episode, John Williams explores the transformative impact of AI on digital marketing, particularly in the realm of advertising. He discusses the evolution of AI tools, the importance of understanding Performance Max, and how marketers can leverage AI to enhance their strategies. The conversation emphasizes the need for creativity in campaigns and the necessity of adapting to the changing landscape of advertising. Williams warns that those who do not embrace AI and automation may find themselves obsolete in the near future.
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