AI Revolution in Market Research – From Data to Advantage with Melanie Courtright
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AI Revolution in Market Research – From Data to Advantage with Melanie Courtright
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About this listen
Welcome to Decisions Now, the podcast by Evalueserve where data meets decision-making. In this episode, host Erin Pearson sits down with Melanie Courtright, CEO of the Insights Association, to dive deep into how AI, data evolution, and shifting business needs are redefining the insights and analytics landscape.
With over 25 years of experience, Melanie shares:
- The real transformation behind the AI buzz, the explosion of data volume, types, and usage
- Why market research is no longer just about surveys but about integrating behavioral, attitudinal, and conversational data
- The truth about data quality challenges and the fight against "price-first" decisions
- Why growth in insights is slowing post-COVID and the opportunities that lie ahead
- The rise of the tech-savvy insights professional: why you must be data-literate, privacy-literate, and tech fluent to thrive
- How brands and vendors must rethink their partnerships to cut through the noise and drive real business impact
- The secret power of experimentation budgets and how innovators are using them to grow
- This episode unpacks insights on how to future-proof your strategy in this noisy, tech-driven world.
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