In this episode of The AI-Powered Marketing Show, host Keith Bell breaks down the real story behind Trump’s bold claim: that the U.S. and China “pretty much have a deal” on TikTok. But what does that really mean—for digital marketers, creators, and entrepreneurs relying on the platform’s AI-driven magic?

You’ll hear the truth behind the headlines, including:

• How AI powers TikTok’s viral discovery loop
• Why the platform’s future hinges on trade negotiations
• What marketers should expect if ByteDance sells or walks
• How smart creators are already adapting their content strategies
• Why owning your audience is no longer optional

Keith explores three likely outcomes—from full U.S. acquisition to a complete ban—and explains how each scenario could change your traffic, content, and funnel overnight.

Quoting real sources like Reuters, Business Insider, and The Wall Street Journal, Keith brings a balanced, critical perspective. He unpacks not just what’s happening, but how to prepare—with your strategy, tech stack, and messaging in sync.

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In this episode of The AI-Powered Marketing Show, host Keith Bell dives into a provocative question every digital marketer and entrepreneur should ask: Is AI making us dumber?

We explore two groundbreaking studies—MIT (2025) and Carnegie Mellon (2024)—that examine how AI tools like ChatGPT are shaping our cognition, creativity, and decision-making. You'll hear surprising findings about how AI speeds up our output, but may silently erode our originality, memory, and strategic thinking.

Keith breaks down what these insights mean for creators, content strategists, and solopreneurs who rely on AI to drive marketing efficiency and growth. You’ll discover:

• What the latest research says about cognitive offloading and AI over-reliance
• Why fast isn’t always smart in content creation and campaign design
• How to use AI without outsourcing your unique voice, vision, or values
• Real talk about the trade-offs between efficiency and engagement
• Actionable strategies for AI-assisted, human-led content development

Whether you’re a marketer experimenting with automation or a business owner worried about AI “flattening” your brand voice, this episode gives you a fresh, research-backed perspective to guide your thinking.

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Join the AI-Powered Marketing community on Patreon.

Get bonus episodes, behind-the-scenes tutorials, exclusive templates, and private access to workflows that help you simplify and scale your marketing—without the overwhelm.
Whether you’re a beginner or building momentum, these extra resources are designed to help you apply AI with confidence, clarity, and purpose.

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In this episode of The AI-Powered Marketing Show, host Keith Bell walks you step-by-step through how to use AI tools like ChatGPT and Copy.ai to elevate your content strategy without sacrificing your brand voice. Designed for small business owners, content creators, and digital marketers, this beginner-friendly guide shows you how to transform AI from a content machine into a creative teammate. You’ll learn how to define tone, write clearer prompts, and build consistency—while staying deeply human.

You’ll get 8 actionable steps to:

• Create a Brand Voice Blueprint
• Prompt AI tools with confidence and clarity
• Align your message across social, email, and blog
• Maintain trust and authenticity with human editing
• Review tone drift using AI for brand safety
• Balance automation and emotional resonance
• Be transparent with your audience about AI use
• Keep evolving your AI training over time

Keith makes sure every tactic is accessible, whether you're just starting out or fine-tuning a brand you’ve grown for years. Clear explanations. Real-world prompts. Human-first strategy.

This isn’t just about saving time. It’s about scaling your story—with soul.

→ Start your free trial with Make.com today to experience the power of AI-driven marketing automation.
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