AI, Personalization, and Data-Driven Strategies: Winning SaaS Marketing in the Healthcare Sector
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AI, Personalization, and Data-Driven Strategies: Winning SaaS Marketing in the Healthcare Sector
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About this listen
In this episode of Wytpod, Andy Dé, CMO and Founder of Mark Strat Insights,
shares insights on AI, SaaS, and healthcare marketing. He discusses the importance of AI in
personalization, account-based marketing, and the need for a balanced tech portfolio. Andy
stresses focusing on business-centric buyer personas and the value of executive thought
leadership. He highlights the challenges of SEO in the AI-driven search era and the role of data
analytics in optimizing marketing. Andy advises SaaS marketers, especially in healthcare, to
minimize adoption barriers and continuously adapt to stay competitive.
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