AI Is Sparking a Marketing Revolution. Are CMOs Ready? cover art

AI Is Sparking a Marketing Revolution. Are CMOs Ready?

AI Is Sparking a Marketing Revolution. Are CMOs Ready?

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 In a conversation recorded at the 2024 Cannes Lions International Festival of Creativity, Google leaders Alison Wagonfeld and Marie Gulin-Merle discuss artificial intelligence’s potential to transform marketing, and share their top tips for how businesses can start putting the technology to work.

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