AI Execution - The Uncomfortable Truth
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AI Execution - The Uncomfortable Truth
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About this listen
In this Episode Mark Rothwell-Brooks is joined by Debra Bilikha and they explore why organisations — especially banks and financial institutions across the GCC — are struggling to move from AI enthusiasm to AI execution. While pilots and demos are everywhere, enterprise-scale deployment remains rare. The core issue isn’t AI itself, but a lack of AI readiness.
The discussion highlights the biggest barriers to implementation: chaotic data landscapes, missing governance frameworks, shadow AI, weak monitoring, and the absence of meaningful outcome-based measurement. AI exposes underlying organisational weaknesses, particularly in data quality and accessibility, which account for the majority of delivery effort.
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